The 6 o'clock news with Pete, Dan and Brian is doomed. But it’s not doomed because Pete, Dan and Brian are liberal news readers, which they are. It’s doomed because everything they have to say at 6:00 p.m. is ancient history. The 6:00 news is doomed because technology will not stop simply because ABC, CBS and NBC want it to so that they may keep a grip on American group think.
The mainstream media is going, going and is just waiting for the gone. The first “going” was Al Gore’s invention of the Internet. The second “going” was Dopey Dan’s effort to subvert an American election with fake documents and his exposure within 30 minutes by Internet bloggers. The gone will be the relentless march of technology. If cable T.V. put a dent into the 6:00 news what will be the effect of 24-7 live in color video streaming available ANYWHERE ANYTIME via Palm Pilot oops Blackberry and on-star type satellite systems?
There is nothing that is going to return T.V news to the good ‘ol days. It is an uncontrollable downward spiral for T.V. news. The news audience is going to continue to fracture as more and more real-time news outlets become available. Live Internet streaming will be the next big thing when band width issues are addressed and as more and more efficient satellites go up. People will soon be sitting in airports watching Fox news on a hand held instead of airport CNN.
How long will all of this take? Who knows. But it sort of like a house of cards in room full of six-year-olds. You don’t know when it will fall, but you know that, in spite of countless warnings to “be careful”, that house is going down. That’s where the 6:00 news is right now. Just hanging on precariously waiting for one more rush of wind - technology. In five years the picture will have changed dramatically.
No comments:
Post a Comment